Sleep Wellness Academy – 21-Day Sleep Wellness Challenge
Reclaim your energy. Reset your rhythm. Restore your life.
The 21-Day Sleep Wellness Challenge is a science-based, results-driven program designed to help you reset your sleep, recharge your energy, and reclaim control of your health — all in just three weeks.
Grounded in neuroscience, behavioural psychology, and circadian rhythm research, this challenge is more than a sleep hygiene checklist. It’s a guided transformation that meets you where you are — whether you’re a busy professional, shift worker, parent, high performer, or simply someone who’s tired of feeling tired.
Meet Tony Pearson
Meet your sleep guide
Hi, I’m Tony Pearson — Founder of the Sleep Wellness Institute and creator of the Sleep Wellness Academy.
For over three decades, I’ve led companies and coached high-performers across industries. But my wake-up call came when I nearly faced type 2 diabetes, supported my teenage son through mental health struggles, and watched my father decline from Alzheimer’s — all of which revealed one universal truth:
Sleep isn’t just a pillar of health. It’s the foundation.
This challenge is built on lived experience, leading research, and years of coaching. Most importantly — it’s built for you.
Less Than the Cost of a New Pillow
*Launch Early Bird Discount Pricing - Save $250, that's over 50% OFF for a limited time only
As we launch the 21 Day Sleep Wellness Challenge, you can sign-up for less than the cost of a new pillow, $247, you’ll unlock 21 days of tools, coaching, and community designed to transform your nights and your days.
Thats a saving of over 50% off or $250.
This won't last for long, and the offer is only for a limited time before full RRP of $497 resumes.
🌙 The 21-Day Sleep Wellness Challenge - Launch Offer
The 21-Day Sleep Wellness Challenge
A transformative, science-based program designed to help you reclaim your sleep, restore your energy, and create a healthier, more focused life.
🔁 Weekly Themes & Milestones
📘 Week 1: Awareness & Foundation
Theme: Lay the groundwork by understanding your current habits, circadian rhythm, chronotype, and the environment around you.
Milestones:
- Learn the basics of sleep cycles and uncover your unique sleep chronotype.
- Identify hidden disruptors in your current habits and environment.
- Result: Build self-awareness and clarity around what’s been holding your sleep back.
🧠 Week 2: Depth & Disruption
Theme: Go deeper into the biology of REM and deep sleep, and learn how to navigate nutrition, movement, stress, and technology.
Milestones:
- Explore how diet, exercise, stress, and technology affect your sleep.
- Understand the critical role of REM and deep sleep in recovery and performance.
- Result: Start falling asleep faster, sleeping more deeply, and waking more refreshed.
🌱 Week 3: Integration & Identity
Theme: Turn new behaviours into lasting habits, transform your mindset, and shift from “trying to sleep better” to becoming someone who does.
Milestones:
- Integrate sleep-supportive routines into daily life (stress management, evening rituals, digital boundaries).
- Reframe sleep as part of your identity and long-term wellbeing.
- Result: Establish sustainable habits that give you energy, focus, and balance every day.
💡 Core Program Value: $497
🎁 Bonuses
Bonus #1: Sleep Wellness Journal
- A guided journal to track your progress, habits, and reflections throughout the challenge.
- Value: $97
Bonus #2: Exclusive Community Access
- Membership in the private Sleep Wellness Academy Community.
- Share wins, ask questions, and get accountability from like-minded people.
- Value: $199
Bonus #3: Sleep Wellness Academy App & Membership Site
- Easy-to-use platform with daily videos, audios, and downloadable resources.
- Access everything in one place, anytime, anywhere.
- Value: $249
Bonus #4: Discounted Monthly Coaching
- Special access to ongoing monthly coaching & advanced Sleep Wellness Academy programs.
- Includes accountability sessions, updated resources, and expert support.
- Estimated Value: $297
Total Value Breakdown
- Core Offer (21-Day Sleep Wellness Challenge): $497
- Bonuses: $842
- Sleep Journal: $97
- Community Access: $199
- App & Membership Site: $249
- Discounted Coaching: $297
Total Value = $1,339
💵 Your Investment
🚀 Early Bird (Foundation Members): $247
- Save $250 (over 50% off the full value of the challenge alone).
- Limited to the Foundation Members limit or until 16th September 2025
Next Phase: $299
- After Early Bird, price rises to $299.
Full Price: $497
📊 Cost Per Day
“For less than $12 a day, you can transform your sleep — and your life — in just 21 days.”
All this for less than the cost of a new pillow (*For a limited time only)
💬 Participant Feedback
“The best thing I’ve ever done for my health. It was like rediscovering a superpower I forgot I had.”
— 2024 Pilot Participant
“I thought this would be about tips. It turned out to be a transformation.”
— Business Leader & Parent (Pilot Participant)